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Wednesday, July 31, 2013

Penelope Cruz gets behind the camera to direct Irina Shayk in racy advert for her Agent Provocateur underwear line - and enlists help of pregnant sister Mónica and husband Javier Bardem

Yummy mummy: Penelope's underwear co-designer and sister Monica models in the video whilst heavily pregnant

Transformed: But the women are suddenly all in their underwear when he dons his 'L'Agent' sunglasses

  • Oscar-winning actress has designed lingerie collection with her sister
  • She wrote and directed the raunchy promotional video
  • Ad features Ronaldo's girlfriend Irina Shayk giving sexy lap dance
  • Penelope's husband Javier Bardem also makes cameo
 Oscar-winning actress Penelope Cruz has added another string to her bow by turning writer and director for a promotion video for her new underwear range with Agent Provocateur.
The 39-year-old, who gave birth to her second child this month, has designed the L'Agent collection with her younger sister, Monica, 36.
While fans of the Spanish actress may be disappointed she doesn't make an appearance in the video herself, she has assembled a number of attractive models to take her place showcasing the lingerie.
Respectable: The video begins with Miguel Angel Silvestre's character arriving at a party
Respectable: The video begins with Miguel Angel Silvestre's character arriving at a party

Transformed: But the women are suddenly all in their underwear when he dons his 'L'Agent' sunglasses
Transformed: But the women are suddenly all in their underwear when he dons his 'L'Agent' sunglasses

Tough job: The actor admitted it was hard to concentrate being surrounded by scantily-clad models
Tough job: The actor admitted it was hard to concentrate being surrounded by scantily-clad models
Too good to be true: With his shades on, he sees women frolicking in their lingerie
Too good to be true: With his shades on, he sees women frolicking in their lingerie
On sale soon: The plot twist allows Penelope to show off the bra, briefs and suspenders in her L'Agent range
On sale soon: The plot twist allows Penelope to show off the bra, briefs and suspenders in her L'Agent range
'L'Agent' searches the party for Irina, right
'L'Agent' searches the party for Irina, right
Quest: 'L'Agent' searches the party for Irina, right
Seductive: When he finds her, he's treated to a lap dance as she models the 'Penelope' lingerie
Seductive: When he finds her, he's treated to a lap dance as she models the 'Penelope' lingerie
Star of the steamy show is Russian model, Irina Shayk, who is dating footballer Cristiano Ronaldo. In the video, she becomes the object of affection for actor Miguel Angel Silvestre, who pursues her at a party full of scantily-clad women and is rewarded with a lap dance.

Migeul plays the part of 'L'Agent' who is able to see the women at the party in their underwear when he puts on his sunglasses.
But of course, it is all too good to be true and he is woken from his dance with Irina by his boss - played by Penelope's Oscar winning husbandJavier Bardem.
Creative: Penelope Cruz said she wanted to tell a story with the video showcasing her lingerie collection
Creative: Penelope Cruz said she wanted to tell a story with the video showcasing her lingerie collection
Behind the scenes: The actress instructs a model on how to pose
Behind the scenes: The actress instructs a model on how to pose

Directing: Penelope said she can find beauty 'in so many different types of women'
Directing: Penelope said she can find beauty 'in so many different types of women'
Yummy mummy: Penelope's underwear co-designer and sister Monica models in the video whilst heavily pregnant
Yummy mummy: Penelope's underwear co-designer and sister Monica models in the video whilst heavily pregnant
Fashionistas: Monica said she and her sister are 'happy and excited' about their debut range hitting stores
Fashionistas: Monica said she and her sister are 'happy and excited' about their debut range hitting stores
In a behind the scenes video of the racy shoot, Penelope reveals her creative intentions.
She said: 'It's important to send the message that this is for everybody. I can find beauty in so many different types of women. I didn't just want to show the beautiful bodies of the models, I wanted to tell a story.'
Miguel said he was delighted when he was asked to star in the video and work with Penelope and Javier - as well as a number of half naked beautiful women.
He said: 'It was a gift when Penelope called me as I really like the way she acts. When she told me she was going to direct I thought she would do something very special.'
He added that it wasn't easy to keep his cool when he was working with Irina which at times led to him dissolving into giggles.
Guest star: Javier makes a cameo appearance at the end of the video
Guest star: Javier makes a cameo appearance at the end of the video

Job satisfaction: The trio on set look at play back of their work
Job satisfaction: The trio on set look at a play back of their work
He said: 'I was surrounded by women in their underwear all day... I really had to concentrate.. this job is something I'm never going to forget!'
While Penelope chose to stay behind the camera, her co-designer sister does have a cameo and at the time was heavily pregnant (she has since given birth to her daughter).
Penelope said: 'I got my sister a few days before she gave birth and I thought she wasn't going to make it but she came and looked beautiful.'
The range includes the boldly coloured satin Marisela
The Monica uses hot pink to reflect a playful spirit
Flirty and fun: The range includes the boldly-coloured satin Marisela, left, while the Monica uses hot pink to reflect a playful spirit

The sisters say the collection, including the Karmen, left, and Clementina are wearable and flattering
The sisters say the collection, including the Karmen, left, and Clementina are wearable and flattering
New looks: The sisters say the collection, including the Karmen, left, and Clementina are wearable and flattering
Garments in their debut range of lingerie are named after Spanish girls with the Clementina to the Alyce, and of course, the Penelope and Mónica pieces.

The sisters said they have aimed to create wearable styles that are flattering and sexy.
The range includes bras, briefs, suspenders and baby doll dresses made using satin, tulle and lace.
While some items come in a classic black and neutral shades others use bold and vibrant shades such as hot pinks.
The collection will go on sale at stockists including Net-A-Porter.com, Selfridges, House of Fraser and John Lewis.
Watch the promotional video in full and the behind the scenes video on the Agent Provocateur L'Agent You Tube channel


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